1. Because people are stupid and only have the attention span to read to the end of this sentence.
2. Because 'bite size' means news about Syria can be absorbed at the same rate as headlines about Jennifer Lawrence tripping over. Again.
3. Because media outlets are keen to make sure consumers only have tiny pockets of awareness about anything important.
4. Because the points can be split up with PRETTY PICTURES, LOOK, SHINY THING.
5. Because Buzzfeed.